SCGP empowers the new generation to benefit the elderly through the “SCGP Packaging Speak Out 2023” design competition. The theme this year was “Packaging for Senoirs.” From the ten finalist teams, selected out of 288 submissions, the team ’60s Kids’ claimed the top prize with their work titled “SriSa,” a packaging design for shampoo and hair conditioner. The work specifically addresses the issue of the elderly slipping in the bathroom.
Wichan Jitpakdee, Chief Executive Officer of SCG Packaging Public Company Limited or SCGP, expressed that one of SCGP’s visions in business development is to operate with social and environmental responsibility. This is achieved by enhancing individuals’ “quality of life” through innovative packaging. This vision is the driving force behind the “SCGP Packaging Speak Out” competition, which encourages participants to voice their ideas and impact the world through innovative packaging. This year’s competition, the 8th in its series, was about designing “packaging for senoirs.” The focus was tapping into the new generation’s potential to create for the elderly. The theme, ‘Possibilities for the Betterment,’ acknowledges the rising trend of an aging society in Thailand and globally. This demographic shift presents a significant opportunity for the packaging industry in the future.
“SCGP is pleased to organize this event. Beyond the competition, where we are identifying winners and losers, the more significant aspect is that the young participants get the opportunity to learn and gain experiences that will stay with them throughout their lives and future careers. In terms of packaging design, a strong point is having research and factual data to support it, which reflects the practical application of the packaging in the business context,” CEO of SCGP added.
For the SCGP Packaging Speak Out 2023 competition, a total of 288 entries were submitted by Gen Z. Out of these, ten final teams were shortlisted to present their work, competing for total prize money of 200,000 baht. The evaluation criteria were centered around creativity, design concepts that align with the theme of improving the quality of life for the elderly, and sustainable world considerations. This included designing packaging structures, creating graphics tailored for the target group, and the potential for further business development.
The team that received the top award, “The Best of Challenge,” and a prize of 70,000 baht was the team “60s Kids.” The team members were Deekarat Thammarattanakul and Kornchat Tiyawutirojanakul from the Faculty of Architecture, Chulalongkorn University. Their work, titled “SriSa,” addressed the issue faced by the elderly, where research indicates that over 50% of falls in older adults occur in the bathroom. Their design focused on packaging for hair care products that are user-friendly for the elderly within the bathroom setting. Features of their design include one-handed use, a silicone anti-slip pad at the pressing area, a textured surface on the bottle sides for improved grip, large and clear fonts without unnecessary details, eye-catching colors and sizes, explanatory symbols, and the use of Mono-layer plastic (PE). This plastic, based on mono material, is easier to recycle, emphasizing environmental considerations.
The “Runner-Up” award, with a prize of 50,000 baht, went to the “Dec Product” team. The members were Anchisa Amornthanapat and Patsachon Triwittayakorn from the Faculty of Decorative Arts, Silpakorn University. Their project, “Netra,” was a set of eye-cleaning product packaging designed for post-cataract surgery patients. The design ensures the packaging can be easily operated with one hand. The packaging size is not too small, making it visibly distinct from a distance, easy to grip, designed to prevent spillage while closing, and uses bold colors and large fonts.
The Honorable Mentions award, which includes a prize of 20,000 baht for each team, goes to:
Team 123 Nor comprises Wiritpol Janthornsirijan and Tannicha Wantayakul from the Faculty of Fine and Applied Arts, Bangkok University, along with Yuwarat Boonmas from the School of Fine Arts, Srinakharinwirot University. They presented their work on adult diaper packaging branded “Comfee.” This rectangular packaging is designed for cleanliness when stacked and placed on store shelves and includes side handles for convenient transportation.
Team Woof Woof consists of Lapatrada Salitphol and Suntareeluk Aiatrakun from the School of Architecture, Art, and Design, King Mongkut’s Institute of Technology Ladkrabang. They introduced “Fleur,” a liquid fertilizer packaging specifically designed for the elderly to address the issue of difficult bottle openings. The bottle design features a flower-shaped cap.
Team Pin, represented by Chanyarat Pinkaew from the Faculty of Fine and Applied Arts, Chulalongkorn University, showcased “FitFoot”, a shoebox designed to promote good health. It focuses on addressing the everyday health challenges faced by elderly family members. The shoebox is innovatively designed to incorporate tools for foot exercises.
Team ppm consists of Parita Yingyongudompol, Pornsinee Noipracha, and Anantacha Junyoo from the Faculty of Agro-Industry, Kasetsart University. Their work is the herbal inhaler, and its packaging uniquely features a massage button function. This allows the elderly to exercise their hands while using the product.
All these designs cater specifically to the needs of the elderly while also emphasizing resource efficiency and environmental friendliness. The younger generation’s dedication to design and creative flair is impressive, opening up new possibilities for the elderly to lead fulfilling lives. These designs aim to make society—and the world—a better and more sustainable place. For those interested in more details about the competition, please visit https://thechallenge.scgpackaging.com/en/ideaTank-th.
Published on: Oct 18, 2023