“SCGD x COTTO” Launches Flagship Store ‘COTTO LiFE Don Mueang’ – A New Landmark for Home Lovers Catering to All Decorating Lifestyles, Supporting Parent Company’s Twofold Growth

“SCGD x COTTO” joins forces to launch “COTTO LiFE Don Mueang,” the largest flagship store spanning over 2,500 square meters. It establishes a new landmark for home enthusiasts, offering a comprehensive range of decorative products and sanitary ware, along with full-service solutions. The concept “Reimagine Living Refinement” aims to inspire home decoration with products from COTTO and leading global brands, featuring 3D design services using AI to cater to all lifestyles. This move strengthens distribution channels, supporting SCGD’s goal to double growth by 2030, in collaboration with dealerships and modern trade outlets, striving for comprehensive customer solutions.

Mr. Nampol Malichai, Chief Executive Officer and Managing Director of SCG Decor Public Company Limited or SCG Decor (SCGD) (center) Mr. Sittichai Sukkitprasert, Managing Director of Siam Sanitary Ware Company Limited or COTTO (right)

Mr. Nampol Malichai, CEO and Managing Director of SCG Decor Public Company Limited (SCGD), stated that SCGD is SCG’s core company in decorative surfaces and sanitary ware business. It’s the major shareholder of SCG Ceramics Public Company Limited (COTTO) and Siam Sanitary Ware Co., Ltd., manufacturers and distributors of COTTO tiles, sanitary ware, and faucets respectively. SCGD has expanded its business and product range to cover decorative surfaces and bathroom products, better meeting consumer needs in Thailand and ASEAN. Recently, SCGD and COTTO have jointly presented COTTO’s products and innovations, along with offerings from leading partner brands in Thailand and worldwide, with comprehensive services at COTTO LiFE Don Mueang branch, located at COTTO’s headquarters. This elevates it to a “flagship showroom” that caters to residential decoration lifestyles for consumers seeking product browsing and new decoration ideas, while also collaborating with dealer networks and modern trade in each area for mutual promotion.

“Expanding COTTO LiFE branches is one of SCGD’s missions to help COTTO grow beyond tile and sanitary ware sales. We’ll focus on 1-2 major provinces in each region nationwide to enhance customer service efficiency. The Don Mueang flagship showroom will inspire and provide new experiences for those seeking home decoration ideas. Customers can experience and browse actual products at the showroom before deciding to purchase through our nationwide dealer network and modern trade channels. Moreover, COTTO LiFE plays a crucial role in driving our goal to double growth by 2030,” Mr. Nampol added.

Global Collection Inspirations Premium products from famous brands around the world

Mr. Sithichai Sukijprasert, Managing Director of Siam Sanitary Ware Co., Ltd. or COTTO, said that COTTO LiFE Don Mueang is the 4th branch after CDC, Chiang Mai, and Khon Kaen. It’s COTTO’s largest flagship showroom in Thailand, covering over 2,500 square meters. It aims to inspire residential and bathroom decoration with a wide range of quality products from COTTO brands and leading global brands, meeting all customer needs across various lifestyles. Products range from sanitary ware, faucets, bathroom furniture, designer tiles, to innovative SPC surface materials for floor and wall decoration. It also features premium products from world-renowned partner brands, all in one place, along with comprehensive services to help create desired living spaces.

COTTO LiFE Don Mueang is designed with customer needs as the priority, catering to all lifestyles in creating living spaces under the concept “Reimagine Living Refinement.” The space features various highlight zones to inspire everyone’s living space design, such as COTTO Variety Selection, Fixing Service, Worktop Surfaces, Global Collection Inspirations, and Experience Zone.

Additionally, special services are provided to enhance the shopping experience, including 3D design services using AI technology and design experts, professional advice from product selection to installation, convenient delivery and installation services by professional teams, and a SMART bathroom showcasing innovative products that cater to convenient lifestyle needs.

COTTO Variety Selection Discover a full range of products from COTTO, including tiles, sanitary ware, faucets, and bathroom accessories in a variety of styles.

“COTTO LiFE Don Mueang is the most comprehensive flagship store, gathering all COTTO product groups along with leading brands from partners in Thailand and worldwide, and complete services. It serves as an inspirational space for creating living areas, catering to all lifestyles, turning decoration dreams into reality,” Mr. Sithichai concluded.

Published on: Aug 27, 2024

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