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SCG Brand Official Platforms Wins Finalist Best Brand Performance On Social Media Award in Construction Material Category, Focuses on Using AI to Enhance Customer Experience

SCG Brand Official Platforms has received consecutive recognition at Thailand’s largest social media awards event, the 13th Thailand Social Awards. The company was honored with the Finalist Best Brand Performance On Social Media award, establishing itself as a leading brand in the construction materials business group with outstanding performance on social media. This success reinforces their achievement in using digital platforms to effectively connect, interact, and create shared experiences with customers.

Ms. Sirin Assawapatthananon, Portfolio Marketing Manager of Housing Product Solution Business at SCG Roofing Company Limited, who manages SCG Brand Official Platforms, stated on this prestigious occasion:

“SCG places tremendous importance on customer experience and satisfaction across all touchpoints. We don’t view social media merely as a communication channel, but as an essential tool that helps us connect deeply with customers. In 2024, we expanded our communication to the TikTok platform under the channel name ‘In House by SCG Smart Living’ to increase our reach and better address the behaviors of new generation consumers. In 2025, we will take another step forward by applying AI and digital technology to help analyze in-depth consumer behavior data, which we’ll use to develop comprehensive digital marketing strategies that precisely meet customer needs throughout the customer journey. SCG is not just a product manufacturer and distributor; we aim to be a home-building partner who understands and is ready to deliver solutions that truly address all our customers’ living needs.”

Ms. Sirin Assawapatthananon, Portfolio Marketing Manager of Housing Product Solution Business at SCG Roofing Company Limited

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For more information, contact SCG Contact Center at 02-586-2222

 

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