On the golf course, no hole is ever easy.
In the world of business, no success comes without obstacles.

World-class golfer Atthaya “Pro Jeen” Thitikul, who recently claimed her fifth career LPGA Tour title at the Mizuho Americas Open, engages in a conversation with Chantanida Sarigaphuti, Chief Financial Officer of SCG, amid a backdrop of mounting challenges and pressure. Pro Jeen reflects on moments of mistakes, near victories, and painful setbacks. Yet, she has overcome adversity through unwavering belief:

“Every difficult hole is an opportunity to learn.
Every mistake is a chance to adapt.
And every shot is a moment to turn the game around.”

This is like the spirit of SCG.

SCG never stops believing and never stops adapting. In the face of diverse challenges, including global economic volatility and trade wars, SCG continues to strengthen its business resilience and agility. Strategic initiatives include cost management to remain competitive on a global scale, such as enhanced use of robotic automation to increase operational efficiency and streamline processes, as well as expanding clean energy usage and tapping into high-potential new markets. This is achieved by leveraging its extensive global network and diverse production and export bases across ASEAN to gain a competitive edge.

SCG is ready to meet customer needs through the diversification of its product portfolio, catering to a wide array of market demands. Simultaneously, the company continues to develop High Value-Added (HVA) Products and Green Products, while actively collaborating with leading global partners who share a common vision: to create innovations that enhance comfortable living while protecting the planet, with the shared goal of transitioning to a low-carbon society.

Because we believe that in every challenge,
those who recognize opportunity and adapt swiftly
do more than move forward; they emerge stronger
and more prepared for whatever change lies ahead.

Published on: May 13, 2025