SCG Decor Public Company Limited (SCGD), a leading ceramics, surface materials, and sanitary ware business in the ASEAN region, led by Mr. Numpol Malichai, Chief Executive Officer and President, and Mr. Samit Kosiycharoen, Chief Financial Officer of SCG Decor Public Company Limited (SCGD), opened its doors to securities analysts for a factory visit at its surface materials and sanitary ware manufacturing facility in Saraburi Province. The visit demonstrated the potential of the prototype production base, innovative product design capabilities, and highlighted the company’s cost leadership in manufacturing processes to enhance competitiveness against global players. This represents one of SCGD’s key strategies to prepare for potential global economic volatility, while providing updates on the comprehensive strategy for surface materials and sanitary ware businesses to mitigate the company’s exposure to various forms of volatility, including:
Cost Competition with Global Players through alternative fuel usage to reduce energy costs, enhanced manufacturing process efficiency such as waste reduction in production, and the application of technology and research to develop products with greater global market competitiveness in terms of both cost and product quality.
Strengthening Business Operations to Support Future Growth Opportunities for the surface materials business involves adjusting production bases in Thailand and Vietnam to manufacture high-value-added products with production costs competitive against global players, while expanding exports throughout ASEAN and worldwide. The company will collaborate with global partners to develop innovations that deliver products meeting customer preferences in design and functionality, while exploring diverse surface material categories beyond ceramic tiles for consumer offerings. For the sanitary ware business, the focus centers on increasing Smart and high-value-added products to create distinction and differentiation, along with plans to expand overseas sanitary ware production bases through technology transfer and know-how from Thailand.
Furthermore, the company expresses confidence in its ability to manage future volatility while proactively adapting and continuously seeking new commercial opportunities, leveraging cost efficiency strengths to maintain global competitiveness.
Published on: Jul 2, 2025
ดาวน์โหลดข่าว