NaYoo, a Thai real estate marketplace platform (www.NaYoo.co) offering comprehensive services for buying, selling, renting, and home construction, has successfully raised over 40 million baht in pre-Series A funding. This achievement comes through partnerships with two major allies: NVEST Venture, a fund under the Government Savings Bank and the Stock Exchange of Thailand, and Allkons One, a comprehensive online construction materials trading and management platform. The funding will strengthen NaYoo’s business toward providing comprehensive solutions, developing Thailand’s real estate and construction sectors, and meeting the needs of the continuously growing online market. The company aims to provide services throughout Thailand by 2027 and expand into international markets by 2029.
Mr. Pakkanat Booncherchaiyan, Co-Founder and CEO of NaYoo Corporation, stated that NaYoo focuses on developing a comprehensive platform for buying, selling, renting, home designs, and construction services that meets all the needs of buyers, renters, and business operators. The company’s business model strengths include up-to-date, complete, and accurate information, along with expert advice offering the best proposals. NaYoo also has strong local partners who understand and know their areas well, operating under the NaYoo brand, such as Ubon NaYoo and Khon Kaen NaYoo. These partnerships not only reduce search time and facilitate decision-making for housing seekers but also provide business operators with in-depth information to analyze markets and consumer behavior in each province to enhance real estate business development. Over the past three years, the “NaYoo On Tour: Home Builders Seminar” has attracted more than 1,200 business operators and interested parties. Additionally, through online and offline marketing campaigns, the company has secured over 1,800 unit reservations worth more than 4 billion baht. Currently, the platform has over 8 million users covering 10 major provinces in Thailand, including Khon Kaen, Ubon Ratchathani, Udon Thani, Rayong, Chonburi, Prachuap Khiri Khan, Surin, Buriram, Phitsanulok, and Chiang Rai.
This successful fundraising will enable the company to focus on developing and expanding more comprehensive services, such as for real estate brokers, to strongly connect every ecosystem in the real estate business in one place. The company aims to expand its service area nationwide by 2027 and enter international markets, particularly ASEAN countries, by 2029. This aligns with data from the IMF World Economic Outlook, which indicates that ASEAN will grow by an average of 4.7% annually over the next five years, making it one of the fastest-growing economic regions in the world.
Mr. Pachara Chin-on, Co-Founder and COO of NaYoo Corporation, said that the company has also launched a new service called “Baan Prom” (Ready Home), a platform for brokers that helps them work more easily, quickly, and according to standards. Besides increasing income and creating careers for those involved, it also helps elevate Thailand’s real estate and construction brokerage industry. “With the business strategies mentioned, I believe that NaYoo will play a part in stimulating the country’s real estate market to become more vibrant,” he added.
Mr. Saran Sutantiwonkul, Partner at NVEST Venture, stated, “NVEST Venture sees the potential of the business model through a franchise model that can genuinely grow in the housing market sector with a strong team full of passion and supported by SCG. NVEST Venture is therefore ready to equip NaYoo by bringing expertise in financial management and operational structure to enhance this real estate platform’s ability to deliver convenient and appealing solutions to online customers. This will enable business expansion throughout the country and prepare for entry into foreign markets as a Thai startup. However, we are still looking for opportunities to work with potential partners such as banks and financial institutions to ultimately create added value for all parties involved.”
Mr. Dechbadin Riansapdee, Chief Financial Officer of Allkons One, said, “NaYoo has a very distinctive business model and interesting services, especially in expanding services with a focus on one province at a time. They have teams in local areas with expertise and a good understanding of the area, which is an important foundation for in-depth expansion into each province compared to similar platforms. Additionally, since Allkons is in the construction business, we see opportunities to build upon and promote synergy between both companies, such as increasing products and sales channels to representatives, homeowners, or groups of people looking for housing, as well as contractors and project owners.”
Dr. Joshua Pas, Chief Operating Officer of SCG Distribution and Retail, revealed, “SCG has organized the ZERO TO ONE by SCG project to support employees who are determined, passionate, and have ideas to develop startups and create businesses according to market demands. NaYoo is one of the quality SCG teams with potential that has been able to create a business model that grows by leaps and bounds and received seed round funding from SCG in 2011.
In addition, SCG continuously provides support in various areas, such as access to networks in each area covering the entire country for business expansion, NaYoo’s service areas, and collaboration through various SCG business networks such as retail store networks for home-related products and construction materials, contractor networks, and various platforms related to real estate business. SCG is also ready to coordinate with SCG construction material manufacturers and related businesses to create business cooperation in various forms to present and deliver quality products to end customers ultimately.”
Published on: Mar 10, 2025